There Is Enough

Most food found on supermarket shelves exists becauseconsumer research has proven that the product will be indemand once it is made available by the food industry.This book strives to shed light on the aspects of our everydaysustenance that we normally don’t think about;above all the problematic consumer unawareness offoods’ nu­tritional value – and the technology behind industriallygrown, raised and manu­factured fruits, vegetables,meat, milk, eggs, processed and fast food.Our ancestors created and secured modern food productionthrough hard work; this occurred over a couple ofmillion years in three leaps:- Meat Cooking (1,8 million years ago)- Agriculture Society (10.000 years ago)- Industrial Specialization (300 years ago)Now, we are at the frontier of a new era of future-food,driven by the need to feed nine billion people. But thereare risks, as well as rewards, we must be conscious of aswe move toward these new kinds of food.Among the key question we must consider: Is your bodyready for these new sources of nutrition, or might youthrive even better with the foods you are already accus­tomedto?Reading this book will reward you with a new chance tomake the right choices during shopping trips to your storeor on the internet – in the food jungle.The book unfolds and presents for you a map of the conditionsunderlying our modern food supply, to help guideyou safely in navigating the food jungle and increase yourfeeling of responsibility for your food intake. It will makeyou a better shopper and consumer; and empower you toleverage your newfound knowledge in helping drive thefood industry toward manufacturing the healthiest foodspossible for your body.