Real Negotiations

Good negotiation skills are increasingly relevant and important in most positions and professions including management, sales and marketing, purchasing, project management, relationship management, HRM activities, supply chain management, and much more.REAL NEGOTIATIONS focuses on must-have competences and insights:selecting the right negotiation strategychoosing tactics for the negotiation a hands-on approach to the processtrust and how to generate trustdealing with unethical negotiator behaviourcognitive biases and their impact on decision makinginterpersonal and intercultural issuestools for preparing and evaluating negotiationsREAL NEGOTIATIONS is written for Master's students as well as Bachelor's students and it has also long proven itself useful for professional practitioners.